Since there are two different directions I have right now, I made 2 user maps. The first audience group is people who feel stressed towards daily life and also take handicrafts as a way to relax. Of course, there are many people do other spare time activities to release stress, they are not my target audience.
The second audience group is people who have nostalgia and think that a particular object, such as an heirloom, is a part of their old times. I think lots of people can be my target audience based on my interview on Tuesday.
However, there might be an overlap between this two groups.